Writing
Notes on building websites worth the time. How we think about design, performance, and doing the work from scratch.
Template vs custom: what your website says about your business
The template-or-custom decision is usually argued as cost and speed. But a website is also business communication — here's what each choice says, compared across the requirements that actually matter.
StrategyDesignProcess
14 June 2026 · 12 min readRead
7 signs your website is quietly losing clients
Most underperforming websites aren't broken — they work technically while failing commercially. Seven signs your site is losing clients without ever telling you.
ConversionUXStrategy
14 June 2026 · 11 min readRead
The cost of looking like everyone else
A template can make a company look established in days — until the same structure starts working against it. The quiet, compounding cost of a website that could belong to anyone.
BrandingStrategyDesign
14 June 2026 · 9 min readRead